A big part of my Himel Brothers project was to create a brand that celebrates being Canadian. So many clothing brands are secretly made here in Canada and so many Canadians are secretly living prominent lives in the good ole U.S.A. hiding their Canadian identities and I didn’t want to be one of them.
The names and themes of HBL celebrate all things Canadian, from my neighbourhood, to the animals and people that live here in the Great White North. One of my earliest supporters and customers was one of the few globally celebrated Canadian brand owners Bret Viberg of Viberg boots. Bret and I have become great friends, not only that but he has bought a couple of Himel Brothers jackets!
Another incredible talent that Bret has is his tremendous ability to collaborate. As a small growing business is it good to share information but collaboration is a key strategy for brand building. Bret has been a key supporter, spreading the word about Himel Brothers. When running micro brands you have to be on the constant hunt for new innovative materials, ideas and stock. I’ve been out searching old factories, looking at techniques to make authentic old style buttons, hunting down perfect leathers for my jackets and I’ve had a bunch of buddies to share information and resources with. Together we are going to put Canadian clothing proudly back on the list of cool brands and innovative design and production!